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Saturday, August 10, 2019

How TV Tuned In More Ad Dollars: Direct Response and Digital Doubts - Variety

How TV Tuned In More Ad Dollars: Direct Response and Digital Doubts  Variety

Madison Avenue is acting like it's the heyday of the Pillsbury Doughboy, Toucan Sam and Mr. Whipple even as TV viewers move to new screens.


How TV Tuned In More Ad Dollars: Direct Response and Digital Doubts - Variety
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